JAMES PLOTI

9 Ways to Use Social Media to Build Your Personal Brand 1. Find the Right Groups Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand. 2. Keep the Image Consistent Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets. 3. Engage Regularly Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency and types of content based on the audience presence. 4. Diversify Your Content I recommend crafting a communications strategy for your personal brand that includes an editorial calendar and a diverse content plan so that you wo...

19 Closing Phrases to Seal a Sales Deal in 2019 Heading into a closing conversation with a prospect is always nerve-wracking. No matter how impressed they seemed during your demo or how enthusiastic your champion is, there's always a chance you'll lose to the competition, they'll decide to postpone their decision until next quarter, or they'll ask for a price you can't deliver. A "yes" or "no" hinges on far more than just the specific closing sentence or question. But as you've probably seen, using the right words can definitely make a difference. Read on to learn the closing phrases you should (and shouldn't) use. How to Close a Sale Do your research. Set expectations. Pitch the solution, not the product. Handle objections. Ask for the sale. Arrange next steps. 1. Do your research. You need to understand your company's offerings so you can find the products and services that will work best for t...

KENYANS IN THE DIASPORA CAN CHANGE OUR ECONOMY IF WE OFFER SUPPORT. During a recent tour to Europe, i managed to meet a number of Kenyans who live in the Scandinavian region. To my surprise these guys work long hours, in severe weather conditions and encountering lots and lots of challenges from high Taxation, High Costs of Housing, High Cost for documentation not forgetting high costs of charges to transfer money back home. In one business form i managed to have long chat with a group of women who had formed a Chama and were looking for investment ventures in Africa. As we were chatting i tried to inquire why they opted to save the money in the Chama instead of sending the money to run them a project back home. You should have seen their faces. As it emerged out, most Kenyans in the diaspora really want to invest back home and shift to live here. The only major challenge they face is support from their fellow Kenyans back home. These are some of the challenges: 1. W...