9 Ways to Use Social Media to Build Your Personal Brand

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9 Ways to Use Social Media to Build Your Personal Brand



1. Find the Right Groups

Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand.


2. Keep the Image Consistent

Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets.

3. Engage Regularly

Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency and types of content based on the audience presence.


4. Diversify Your Content

I recommend crafting a communications strategy for your personal brand that includes an editorial calendar and a diverse content plan so that you won’t resort to publishing the same types of articles every single day.





5. Study Influencers

Connecting with and even collaborating with influencers is a smart way to build your personal brand and get yourself seen, but it takes time. You have to develop a relationship with influencers before they’ll want to work with you.

6. Give as Much as You Can

If you want to create a memorable brand, you need to give people a reason to remember you. While I’ve grown my personal brand considerably in recent years, I still like to reach out to contacts directly and ask them what I can do for them.

7. Ask Questions

Questions are a great way to spark engagement and improve the visibility for your brand while others chime in. Engagement will happen slowly at first, but be persistent.

8. Jump into Discussions

Don’t be afraid to add your voice and make yourself visible in a discussion. This is especially true if you have unique insights and value to add. You won’t have much luck when it comes to building your brand if you remain a wishful lurker.

9. Monitor Your Name

Businesses set up all kinds of alerts for branded terms and product/service-related search phrases. Those alerts notify them when someone creates a post that includes their name or other branded terms.


5 Ways to Close the Sale on Social Media

 

  1. Listen – This is the most important part of communication. No one wants to hear another person talk about themselves all the time. Take the time to listen or read what your followers are saying and use that to get to know them better.
  2. Ask Questions – When you show an interest in someone else it will always lead to a good relationship with them. Ask about their likes and dislikes, learn more about what they are looking for, and use that to your advantage.
  3. Ask “How Can I Help?” – No matter how cliché it sounds, you will always attract more bees with honey. Pay attention to the needs of the people in your social circle and figure out how you can help them. If it is something related to your business, politely offer your service by telling them exactly why you feel you are the right fit. Doing this will show that you have been paying attention and you know exactly what issues they are dealing with.
  4. Make Connections – If the issue they are facing is not something that you are qualified to help with, look at the others in your circle. Is there someone that you could put this person in contact with that can help them? Introduce the two and watch your brownie points skyrocket! Through this one simple act, you have shown that you were paying attention to both contacts, are not involved in social media just for what it can do for you, are a resourceful person to whom they can turn without fear of being just another sale, and are a respectful and reputable business person.
  5. Use & Share Your Resources Wisely – Don’t bombard them with sales pitches. Give your audience samples (good ones!) of your product or service so that they become familiar with what you do, how you do it, and, most importantly, what’s in it for them. Give away an ebook, a free white paper, a sample training program or host a free teleconference or webinar to begin building a relationship and fostering the sense of trust that turns lurkers into buyers.
If you follow these simple steps, the close will come on its own. You will find that people trust you and are more confident in your ability to help them and others in their own circle of friends. No more fumbling, stumbling and rushing to the close.

 

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