9 Ways to Use Social Media to Build Your Personal Brand

-

9 Ways to Use Social Media to Build Your Personal Brand



1. Find the Right Groups

Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand.


2. Keep the Image Consistent

Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets.

3. Engage Regularly

Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency and types of content based on the audience presence.


4. Diversify Your Content

I recommend crafting a communications strategy for your personal brand that includes an editorial calendar and a diverse content plan so that you won’t resort to publishing the same types of articles every single day.





5. Study Influencers

Connecting with and even collaborating with influencers is a smart way to build your personal brand and get yourself seen, but it takes time. You have to develop a relationship with influencers before they’ll want to work with you.

6. Give as Much as You Can

If you want to create a memorable brand, you need to give people a reason to remember you. While I’ve grown my personal brand considerably in recent years, I still like to reach out to contacts directly and ask them what I can do for them.

7. Ask Questions

Questions are a great way to spark engagement and improve the visibility for your brand while others chime in. Engagement will happen slowly at first, but be persistent.

8. Jump into Discussions

Don’t be afraid to add your voice and make yourself visible in a discussion. This is especially true if you have unique insights and value to add. You won’t have much luck when it comes to building your brand if you remain a wishful lurker.

9. Monitor Your Name

Businesses set up all kinds of alerts for branded terms and product/service-related search phrases. Those alerts notify them when someone creates a post that includes their name or other branded terms.


5 Ways to Close the Sale on Social Media

 

  1. Listen – This is the most important part of communication. No one wants to hear another person talk about themselves all the time. Take the time to listen or read what your followers are saying and use that to get to know them better.
  2. Ask Questions – When you show an interest in someone else it will always lead to a good relationship with them. Ask about their likes and dislikes, learn more about what they are looking for, and use that to your advantage.
  3. Ask “How Can I Help?” – No matter how cliché it sounds, you will always attract more bees with honey. Pay attention to the needs of the people in your social circle and figure out how you can help them. If it is something related to your business, politely offer your service by telling them exactly why you feel you are the right fit. Doing this will show that you have been paying attention and you know exactly what issues they are dealing with.
  4. Make Connections – If the issue they are facing is not something that you are qualified to help with, look at the others in your circle. Is there someone that you could put this person in contact with that can help them? Introduce the two and watch your brownie points skyrocket! Through this one simple act, you have shown that you were paying attention to both contacts, are not involved in social media just for what it can do for you, are a resourceful person to whom they can turn without fear of being just another sale, and are a respectful and reputable business person.
  5. Use & Share Your Resources Wisely – Don’t bombard them with sales pitches. Give your audience samples (good ones!) of your product or service so that they become familiar with what you do, how you do it, and, most importantly, what’s in it for them. Give away an ebook, a free white paper, a sample training program or host a free teleconference or webinar to begin building a relationship and fostering the sense of trust that turns lurkers into buyers.
If you follow these simple steps, the close will come on its own. You will find that people trust you and are more confident in your ability to help them and others in their own circle of friends. No more fumbling, stumbling and rushing to the close.

 

FOR MORE UPDATES CONNECT WITH US ON:


OR CALL: +254 708 459 336

Comments

Post a Comment

Popular posts from this blog

GET RICH, GET WEALTHY, ITS NOT A SIN. THE QUESTION IS HOW DO YOU DO THAT?

-
Image
  My desire to succeed in life was inspired mostly by my upbringing. We were born in a peasant family in the slopes of Mount Kenya, a county known as Kirinyaga. Our family was poor, but I salute my Dad Mr. Jeremiah and my late Mum Mama Alice Jeremiah, may she rest in peace. Irrespective of the hardships of bringing three children without a formal job, they were reputed small scale farmers. They used to sell horticultural seedlings to earn a daily bread.  Many are the days we slept hungry when the seedlings couldn’t move. But, that never made us give up, instead it was a stepping stone to my strong faith and desire to succeed. During my younger years, my dad used to take me to Sacco meetings and cooperative forums where he would enroll for saving schemes and buying shares. The small sacrifices he made back then was part of what supported him take us to higher education. Success in life is coupled with a lot of sacrificing. Its not an overnight thing, its not magic, IT’S A JOURN...
Read more

HOW TO THRIVE IN HARD TIMES

-
Image
  10 Ways to Help You Get Through Tough Times Hard times, whatever that means to you, are a common part of life. Developing coping skills can better help you get through them. Maybe you’re experiencing a financial setback. Or someone you love might be facing a health challenge. Maybe you’ve lost your job, or an unhealthy relationship is weighing you down. You might not be in complete control of these difficulties, but you have a choice in how they impact the way you feel. Overcoming these challenges is possible. Mental health experts have offered 10 tips to cope with hard times: Maintaining or changing your perspective If you’re facing a challenging time, it’s natural to feel overwhelmed. “When faced with emotional pain or frustration, this can feel like you are going to be in it forever,” says Boston-based psychotherapist Angela Ficken. “That thought alone can increase the severity of emotions someone is feeling and make it worse.” Reframing your per...
Read more

Stop Letting Your Past Define Your Future

-
Image
  It’s Time To Stop Letting Your Past Define Your Future You’re down, you’re tired, you’re hurting, you’ve somehow lost your way. You’ve given someone’s negative opinion of you far too much credit. You’ve let a failed relationship make you fearful of connecting again. You’ve allowed someone’s poor treatment of you to shift the way you see yourself. YOU HAVE TO STOP...... I know you’ve been through some sh*t. We all have. We all have our share of brokenness, discouragement, emptiness, and defeat. We’ve all lost people.  We’ve all been cheated on or left by someone we loved. We’ve all floundered in our faith or slipped somewhere on the path. We’ve all fought demons, illness, mental issues, and pain. We’ve all been let down, had enemies, or made enemies of ourselves. We’ve all had days when we question whether we have the strength to continue. This is not meant to take your problems and shove them to the side, make light of them, or diminish them in comparison to anyone else...
Read more