CLOSING A SALE IN SECONDS

 How to Close a Sale: 7 Tips for Sealing the Deal

Contrary to popular belief, when it comes to closing sales, it isn't about numbers—it's about people. The minute you take your focus off your customer and make it more about your numbers, your client will feel the shift.

 *Step 1: Identify the decision makers* 

Over 40% of sales reps say prospecting is the most difficult part of the sales process, and even the best sales pitch doesn't amount to much if you're not talking to the right people.

 *Step 2: Do your homework* 

Now that you know who the decision makers are, it’s time to tailor your presentation to them. Research as much as you can about not only the pain points of their organization, but also about your competitors and why your product can serve your client’s needs better. This stage of planning also includes the minutia of forms, paperwork, and pricing so that you can go into your pitch fully prepared rather than frazzled.

 *Step 3: Pitch the solution you’re providing, not your product* 

Too often the sales pitch gets lost in translation among numbers, specs, and features. Move beyond the mere “what” of your product and help your client understand its “why”: why is this the solution for them? And why choose this solution over your competitors’?

By becoming skilled at translating features into customized benefits for your client, you’ll not only show the preparation you put into your pitch, but you will also show your customers that you’re anticipating their needs as well. Thoughtful presentation over an overly memorized, carbon-copy pitch will win out every time.

 *Step 4: Ask for the sale* 

Yes, really!

As silly as it sounds, some sales reps take the assumed close a little too far when they don’t directly ask for the sale. And while 61% of customers don’t want a pushy sales rep, being clear and concise in asking for the sale is anything but pushy.

Asking for the sale also gives you an opportunity to resolve concerns, should your customer waver or flat-out say no. Take the time to really listen. A scant 13% of customers think a sales rep really knows what they need; be the kind of sales rep to buck that trend.

If asking for the sale seems too aggressive at the moment, you should still ask the customer for next steps—and be prepared to suggest next steps (an onsite demo, a trial period, etc.) that will bring you closer to the sale.

 *Step 5: Anticipate and mitigate objections* 

Few sales are seamless as there are often objections, even small ones, that can crop up. But part of being prepared is anticipating possible obstacles to closing a sale and being attuned to concerns your client may have already shared with you.

 *Step 6: Create a sense of urgency* 

Do you have a prospect dragging their feet? Put a little pressure behind your pitch (although you should be careful of rushing the customer or getting too pushy). Whether you offer a limited-time discount or show your prospect how much time or money they are wasting without your product, you can motivate the customer to make a decision sooner.

 *Step 7: Don’t try so hard* 

While the cliché of ABC—or “always be closing”—may still be a rule of thumb for many salespeople, they may also forget what it feels like to be standing opposite of someone who is always (trying to) close. Exhausting, right? When you relax and spend time just being yourself instead of closing, authenticity shines through, and that’s what clients connect with.

For more sales tips contact +254 708 459 336 

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